Claudia Law
digital Marketing X ecommerce x social media
DANSE LENTE
Danse Lente is a women’s accessories label specializing in handbags and small leather goods, based in London. Each piece is conceived in depth in order to create a purpose built product that will also create a unique experience to its predecessor. There is a playful and curious element to each design that appeals to a wide range of audiences.
Danse Lente's first online customisation service and collaboration with artist Noah Lyon, a range of hand-drawn personified artworks and initials are available on the website. This project has enhanced overall service quality, customer satisfaction and trust.
The launch campaign on social media and email have a direct effect on sales and interacts, which offered free initial order for newsletter subscribers and give away raffle on Instagram.
"Personalise Me"
Create Black Friday promotional campaign and execute social media and email marketing strategy. Increased an impressive 30% growth in the sales and boosted RTV by 1.5, with a record of 3 styles sold out in 1 hour
Black bag friday
Established the second distribution centre in Hong Kong to reduce the international shipping cost which decreased almost 15% overall shipping cost, provide next day and express delivery service on the website for both Asia and Europe orders. An express delivery promotes the brand reliability and professionalism in order to build a relationship of trust with all customer.
second centre
Implemented an abandoned cart email - the email recovery campaign and set up segmentation-triggered automation that have increased online sales revenue by 20% in 2018.
in your cart
Implemented duty and tax estimator and content translator. It displays local currency and language to customise the website content, including greeting pop-up windows, local checkout payment system and duty and tax prepay option. It has improved the overall shopping experience and increased conversion rate from 2.2% to 3.4%.