Claudia Law
digital Marketing X ecommerce x social media
JAMIE WEI HUANG
Jamie Wei Huang is a contemporary luxury womenswear label, founded by Jamie Huang after graduated from Fashion Design Womenswear at Central Saint Martins College 2012. The Brand continuances Jamie’s strong belief in seeking self-expression through fabrication and materials. Jamie stay truth to her signature style of strong elongated silhouettes, constructed with careful juxtaposition of fabric catering for contemporary individual.
CONTENT CREATION ON SOCIAL MEDIA
Managing social media platforms (Instagram, Facebook and Weibo) and official website. Organised campaign and product shoot every month for website and social media post content. Analyse data from social media engagement and monitor all communication platforms. Innovation and a digital mindset in order to drive traffic to social media platforms.
CONTENT CREATION ON SOCIAL MEDIA
Managing social media platforms (Instagram, Facebook and Weibo) and official website. Organised campaign and product shoot every month for website and social media post content. Analyse data from social media engagement and monitor all communication platforms. Innovation and a digital mindset in order to drive traffic to social media platforms.
EMAIL MARKETING
Handling eCommerce marketing and campaigns, update product list and organise it into groups, manage online order and delivery, generate sales report and page view data for further marketing strategies
Manage Mailchamp account with creating newsletter content with original image, copy and layout design
Create marketing collateral and sending out brand information, liaising with the graphics and sales team and coordinating artwork production